Client Information
Our Hair Extension Client was a brand new business who had decided the internet was the best and most cost effective way of advertising.
Objectives
Attract relevant traffic of people looking for Hair Extensions who live in London.
Solution
First we conducted some heavy weight keyword research combining all Hair Extension synoms with each area of London which helped us identify 200 keyword targets. We made on page changes to make the site more relevant for the chosen keywords. These included the following:
- Meta Title
- Keyworded Content
- URL Names
Once on page changes were complete we started on a low level link building campaign contacting local and relevant sites requesting links and syndicating relevant content.
Outcome
We achieved Page 1 rankings for over 200 keywords relating to every area in London + hair extensions and types of hair extensions. This resulted in over 900 potential customers landing on their site every month.