After you have created your Google Adwords Account you need to make sure that you keep close track of it.
Like every marketing approach, you have to keep close track of rivals, evaluate how your campaign does and determining where you can improve it. AdWords isn’t any different. Using us as your PPC Agency, this is how we’ll monitor yours:
- Optimising Keywords – do we have to remove or add? Do we have to then add to new Ad Groups? What about altering matching options?
- Split-Testing Ads – Â Are your ads performing as well as they could be? Â How do you know? With split testing ensure your ads are performing as well as they possibly can be.
- CTR & quality score – Are you wasting money on high CPC because you have low CTR & Quality Scores? We will fix this.
- Google Analytics – How are visitors browsing your site, how many are converting, what are your highest converting keywords?
- Competitor Tracking – Are they using new key phrases, being more aggressive within their ads, budget etc.
- Prices: Our day rates are £250. Many clients require a minimum of one day monthly.
Please contact us to discuss your PPC Agency needs. Visit Contact us, or email hello@mayhemnewmedia.co.uk. Thank you.