Social media marketing is an important part of an integrated marketing communications plan to connect with your target market.
We will engage in:
- Advertising
- Personal sales
- Public relations
- Publicity
- Direct marketing
- Sales promotion
To produce a customer focused message and interact with potential customers and also create content that attracts attention, generates online conversations, and encourages readers or views to share it with their social networks which spreads from user to user and resonates because it is coming from a trusted source, as opposed to the brand or company itself.
We will increase their brand awareness and facilitate conversations with the customer using (and creating content for) sites like:
We also carry out Social media optimisation of you web site to make sure the content is worth sharing among your target audience. This is about creating quality content to help your customers with your expertise in your desired field, we create the network that quality content is then spread.
This service also contains daily reputation management, it is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website. We use tools to check daily if any new mentions of your web site, company or business and actively promote positive discussion and work to rectify any problems or fears that lead to negative discussion
Having started our web life as a humble electronics sales start up importing from Hong Kong we understand that it is essential to keep on top of how you are being publicly perceived.
We always searched to see:
- Where we were being talked about.
- What was being said.
- Who was saying it.
- How we could improve!
What we then done is interacted with the community that was talking about us. People were wondering if a new start up company was trustworthy? Had any one else used our services?
Effectively people, instead of trusting what we had written on our web site, sort the opinion of their peers. We realised early on that the only way we were able to start gaining the trust of the consumer was to have a public and accountable company identity. We sort interaction through forums specific to our niche (and why not, its a public domain) through twitter by searching for some of the key terms we were targeting. It worked to gain sales in a saturated market which had low profit margins. Of course with some thing as easy as photography we enjoyed theinteractivity of Flickr with product testing of all new products, it was fun, social, informative and built a lasting relationship with thousands of potential customers. They weren’t looking to buy just then but we were in their mind when they were.
So building an image of your company, we can help. We learnt all this the hard way through trial and error from the beginning. We started by learning how to build a web site, many years ago and we haven’t forgotten all the small points and how many thousands can be lost by not taking the preventative measure of interacting with the hundreds of potential social media sites. It will be a full time job, but you need to do it, drop us a line and we can help.
Full social media marketing and management is available from our team, for an analysis and proposal Contact us.